Uber’s engineers spent its entire 2026 AI budget in four months.
Insights
Outcome Engineering, in practice
Short pieces on evidencing value creation in service businesses. One idea at a time, written for operating partners and the CEOs they back.
Financial Engineering Is Over. Growth Is in Your Current Customers
McKinsey: 80 per cent of new value at the best growth companies comes from customers they already have. Not new logos. Not new markets. The customers already on the book.
We Are Asking The Wrong Question. And It Is Costing Business $2.3 Trillion A Year.
The Cost of Skipping the Baseline.
You make a claim. The claim is contested. The conversation becomes political. The CFO remains unconvinced. The renewal is at risk…
£39 Million Enterprise Value Uplift: You’re already delivering it.
The Cost of Skipping the Baseline.
You make a claim. The claim is contested. The conversation becomes political. The CFO remains unconvinced. The renewal is at risk…
Informed Leaders. The most important role in business right now.
The Cost of Skipping the Baseline.
You make a claim. The claim is contested. The conversation becomes political. The CFO remains unconvinced. The renewal is at risk…
Why we are building ēventūs.do
Most business leaders, when revenue is under pressure, do the same thing.
They go hunting. It is the obvious move. It is also the expensive one…
One Existing Contract. No New Investment. £400k Of Value.
Most business leaders, when revenue is under pressure, do the same thing.
They go hunting. It is the obvious move. It is also the expensive one…
The AI Proof Crisis: Why 42% of Businesses Are Walking Away
The Cost of Skipping the Baseline.
You make a claim. The claim is contested. The conversation becomes political. The CFO remains unconvinced. The renewal is at risk…