Proof in practice
The variable that changes is evidence
One 300-seat contract, restructured around evidenced outcomes. Same customer, same seats, no new technology, no new logo. Built with the CEO on the company's own data.
Before and after - one contract
| Measure | Before | After | Change |
|---|---|---|---|
| Annual gross profit | £75,600 | £184,350 | Roughly doubles |
| Gross margin | 30% | 46% | +16 points |
| Contract term | Rolling annual | Three years | Structural |
| 3-year contract value | £756k | £1.15m | +53% |
£8m–£15m
Enterprise value uplift when the same approach is scaled across the customer base, and the same approach applies across a PE portfolio.